Royal Challenge Whisky
Royal Challenge
Royal Challenge whisky is a blend of rare Scotch and matured Indian malts. Born in the early '80s, the brand found its way into the hearts of true whisky lovers across India. Manufactured by United Spirits Ltd, a subsidiary of the United Breweries Group, Royal Challenge, also known as RC, has now grown to become one of the best-selling premium whiskies in India.
An embodiment of the spirit of winning and celebration, Royal Challenge has always been the drink of winners. Fittingly so, it has been associated with some of the most exciting sporting events including IPL Cricket and Formula 1.
Royal Challenge has been acclaimed not only in India but also overseas. Royal Challenge won the International Taste & Quality Award, Brussels and the World Beverage Competition, USA, both in 2006, and has gone on to sell over 1 million cases a year.
Packaging: 12 x 750ml Case
An embodiment of the spirit of winning and celebration, Royal Challenge has always been the drink of winners. Fittingly so, it has been associated with some of the most exciting sporting events including IPL Cricket and Formula 1.
Royal Challenge has been acclaimed not only in India but also overseas. Royal Challenge won the International Taste & Quality Award, Brussels and the World Beverage Competition, USA, both in 2006, and has gone on to sell over 1 million cases a year.
Packaging: 12 x 750ml Case
Officer's Choice BLUE
OC BLUE
Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue created history by crossing 3.5 million cases in the second year of its launch.
An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps
The equity of Officer’s Choice Blue is centered on the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’ •
Packaging: 12 x 750ml Case
An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps
The equity of Officer’s Choice Blue is centered on the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’ •
Packaging: 12 x 750ml Case